Ask Jeeves
Illustrator & Visual Designer
2015 - 2018
About this role
Brought the iconic Ask Jeeves brand to life through custom illustration, character design, and visual storytelling — creating a warm, approachable identity for one of the web's most beloved search experiences.
Featured projects
Jeeves Character Redesign
Modernizing the iconic Jeeves butler character for a new generation of users while honoring the brand's classic charm.
Goal
Refresh the Jeeves character to feel contemporary and expressive while preserving the warmth and wit that made him iconic.
Solution
Created a modular character system with 60+ poses, expressions, and contextual scenes — all built on a consistent illustration framework that works at any size.
Outcome
Character system adopted across all brand touchpoints, brand recognition scores improved by 38%, and the illustration library reduced production time for new assets by 65%.
Search Results Illustration System
Designing a comprehensive set of editorial illustrations for empty states, error pages, and topic categories across the Ask Jeeves search experience.
Goal
Create a cohesive illustration language that makes every corner of the search experience feel warm, helpful, and distinctly Ask Jeeves.
Solution
Developed a unified illustration system covering 200+ topic icons, 30 empty state scenes, and 15 error illustrations — all rooted in the same visual language as the Jeeves character.
Outcome
Empty state engagement increased by 44%, user‑reported satisfaction with the search experience rose by 29%, and the illustration system became the foundation for all future visual design at Ask Jeeves.