Mobile Reorder Experience
Streamlining the repeat purchase flow so customers can reorder their favorite photo products in seconds.
The challenge
Repeat customers had to rebuild their photo products from scratch each time, causing frustration and drop‑off. There was no way to quickly reorder a past product or update it with new photos.
Design a frictionless reorder experience that turns one‑time buyers into loyal repeat customers.
The solution
Order History Redesign
Redesigned the order history screen with rich product previews and clear reorder CTAs. Added a "refresh photos" option that lets users update an existing design with new images.
Illustrated Seasonal Prompts
Designed a series of illustrated push notification templates and in‑app banners tied to holidays and life events. Each prompt was paired with a relevant past order to make reordering feel timely and personal.
One‑Tap Checkout
Streamlined the reorder checkout to a single confirmation screen with saved address and payment. Reduced the reorder flow from 9 steps to 3.
The results
Repeat purchase rate increased by 58%, reorder flow completion improved by 81%, and customer lifetime value grew by 42%.