Snapfish
Product Designer & Illustrator
2018 - 2020
About this role
Created engaging photo product experiences, combining product design with custom illustrations to help users turn their memories into beautiful printed keepsakes.
Featured projects
Photo Book Creator
Designing a delightful photo book creation experience that makes it easy for anyone to turn memories into beautiful printed products.
Goal
Create a photo book editor that makes the creation process joyful and accessible for all skill levels.
Solution
Designed a smart layout engine with auto‑fill suggestions, custom illustration themes, and a simplified step‑by‑step creation flow.
Outcome
Increased project completion rate by 72%, boosted average order value by 35%, and achieved 4.6/5 satisfaction rating.
Mobile Reorder Experience
Streamlining the repeat purchase flow so customers can reorder their favorite photo products in seconds.
Goal
Design a frictionless reorder experience that turns one‑time buyers into loyal repeat customers.
Solution
Created a smart order history with one‑tap reorder, photo refresh suggestions, and illustrated seasonal prompts to inspire repeat purchases.
Outcome
Repeat purchase rate increased by 58%, reorder flow completion improved by 81%, and customer lifetime value grew by 42%.