Photo Book Creator
Designing a delightful photo book creation experience that makes it easy for anyone to turn memories into beautiful printed products.
The challenge
Users found the existing photo book editor overwhelming and time-consuming, leading to high abandonment rates mid-project. The tool felt more like work than a creative experience.
Create a photo book editor that makes the creation process joyful and accessible for all skill levels.
The solution
User Research & Personas
Conducted interviews with 40+ customers to understand their photo book creation habits and frustrations. Identified three key personas: the casual gifter, the memory keeper, and the creative enthusiast.
Smart Layout System
Designed an intelligent auto-layout system that suggests photo arrangements based on image count and orientation. Created a library of illustrated themes and decorative elements.
Custom Illustration Library
Illustrated 300+ decorative stickers, borders, and backgrounds across 12 seasonal and lifestyle themes. Each illustration was designed to complement photos without overpowering them.
The results
Increased project completion rate by 72%, boosted average order value by 35%, and achieved 4.6/5 satisfaction rating.